4th European Conference on Green Power Marketing 2005
GREEN POWER BETWEEN VOLUNTARY AND MANDATORY MARKETS
The European forum for market players and decision makers in the renewable energy industry
6 and 7 October 2005, Berlin, Germany
Attracting 163 delegates from 21 countries, the 4th European Conference on Green Power Marketing 2005 was a great success. After three conferences in Switzerland, this fourth event in the series was held in Berlin, Germany on 6 and 7 October 2005 – a move across the border motivated by a growing number of delegates from European countries other than Switzerland. Not surprisingly then, the largest contingent in Berlin came from Germany, with 61 participants. A good number of participants followed the conference from Switzerland, making for a group of 29 – the second largest all in all. 93 participants came from other countries in Europe. A highly international audience continues to be a striking feature of Green Power Marketing events. The risky step of moving the conference outside Switzerland was managed successfully – both in terms of participant numbers and evaluation results.
As its predecessors, the 4th European Conference on Green Power Marketing 2005 attracted delegates at top management level: 20 % were CEOs or members of executive management, 16 % departmental heads, and 30 % key account or product managers. The remaining quarter consisted of representatives of governmental organisations, consultants, science and research, NGOs and the media. Compared with 2004, the 2005 conference attracted more media representatives.
The conference, obviously, has firmly established itself as the European forum for market players and decision makers in the renewable energy industry.
Conference focus - A clear vote for voluntary markets
The 4th European Conference on Green Power Marketing 2005 focused on green power between voluntary and mandatory markets. Over two days of information-packed presentations and intense discussions, it showed that the driving force behind any further development of green power will not be mandatory markets, even though support mechanisms are very important to meet the EU targets. A precondition for an expanding green power sector, indeed, is a fully harmonised and transparent European trading system for green certificates or GoOs.
The conference management was very pleased to see that the 4th European Conference on Green Power Marketing 2005 got best marks and very favourable comments from participants in the conference evaluation after the event. A representative of the Ministry of Defence, Energy and Environment of the Netherlands stated in his concluding remarks: "We considered [the conference] to be a very interesting and valuable opportunity to meet EU market players, authorities and other energy experts. Connecting people and building bridges. A successful event!"
