2rd European Conference on Green Power Marketing 2002
WITH GREEN POWER MARKETING
from niche to mass market
5 and 6 September 2002, St. Moritz, Switzerland
Using green power to grow market share requires great entrepreneurial commitment. With green power marketing increasingly emerging as a key strategic factor in the success of companies in the energy sector, this commitment clearly pays off. Customer-oriented green power marketing requires the targeted use of all available marketing instruments.
The 2nd European Conference on Green Power Marketing 2002 once again offered a practically-oriented, scientifically-based programme, with sessions on the following key issues:
- International perspectives and trends
- Strategy and management
- Products and pricing policy
- Communication instrumentsCustomer requirements
Internationally recognised energy industry, marketing and research experts, policymakers and representatives from NGOs guaranteed first-class presentations and exciting round-table discussions in St. Moritz on 5 and 6 September 2002.
