PARTNERS

IWÖ-HSG
Institute for Economy and the Environment of the University of St. Gallen

Renewable forms of energy are on the verge of leaving the ecological niche for the mass market. Whether venture capitalists, multinational oil companies or governmental institutions the enormous ecological and economic potential of new energy technologies has already been recognized on a wide front. Although the production of electricity from the sun, wind, water and biogas has received much attention, few companies have been successful in winning consumers for these products.

However, it is exactly here that the market opportunity lies: in tapping the consumer's desire for a supply of sustainable energy and in responding with attractive, customized solutions.

Whereas in the USA the "National Green Power Marketing Conference" is already entering its sixth round, the Institute for Economy and the Environment of the University of St. Gallen (IWÖ-HSG) and its partners are with the St. Moritz conference establishing a scientifically based and practically oriented marketing platform for the European Green Power Market for the first time.

Prof. Dr. Thomas Dyllick, Managing Director, Institute for Economy and the Environment of the University of St. Gallen (IWÖ-HSG)

VUE
Swiss Association for Environmentally Sound Electricity

"naturemade", a two-stage label of quality for power from renewable sources, supports retail customers as well as companies in selecting environmentally sound power products. "naturemade" has been launched by the Swiss Association for Environmentally Sound Electricity (VUE). Convinced that innovative marketing will help achieve the breakthrough for "green power", VUE is glad to host the 1^st European Conference on Green Power Marketing 2001.

Dr. Bernd Kiefer, former Chief Executive of the Association for Environmentally Sound Electricity (VUE), Zurich

VWEW Energieverlag GmbH

Climatic developments have made it necessary for us to think about the environmentally sound generation of electricity, to see to its implementation and to certify the product.

The VWEW sees a chance here for companies to meet customers wishes for sustainable forms of energy. The prerequisites for this are independent quality-assurance criteria for the certification of electricity and innovative marketing to develop the economic significance of green power and implement new strategies. For this reason the VWEW Energieverlag GmbH welcomes the launch of the 1^st European Conference on Green Power Marketing 2001.

Kristian Senn, Dipl.-Wirtsch.-Ing., Chief Executive, VWEW Energieverlag GmbH, Frankfurt a.M. (Germany)

VSE
Association of Swiss Electricity Works

The Association of Swiss Electricity Works (VSE) welcomes the platform the 1^st European Conference on Green Power Marketing 2001 is creating for innovative companies to be able to respond appropriately to customer desires for sustainable energy supplies.

With the campaign "Solar Power from Electricity Works" and an information service on renewable energies, the VSE supports the importance of alternative sources of energy in electricity supplies. For more information see http://www.strom.ch.

Anton Bucher, Director of the Association of Swiss Electricity Works (VSE)

Spa and Tourist Office St. Moritz

St. Moritz is fully committed to renewable energy, in the firm belief that the use of renewable resources helps safeguard nature and ensure a clean environment. This is a number-one priority for a tourist resort, especially one like St. Moritz, which requires a great deal of energy owing to its altitude and structure.

The 1^st European Conference on Green Power Marketing 2001 is part of a broader project, Clean Energy St. Moritz, geared to a horizon of 8 to 10 years and designed to promote the use of energy from water, wind, solar and biomass resources.

Dr H.P. Danuser, Director of Spa and Tourist Office St. Moritz