1st European Conference on Green Power Marketing 2001
WITH GREEN POWER MARKETING
from niche to mass market
28 and 29 June 2001, St. Moritz, Switzerland
The 1st European Conference on Green Power Marketing 2001 was held in St. Moritz on 28 and 29 June 2001. It was designed as an innovative forum to discuss the trading and marketing of renewable energies on an international level with due consideration given to the entire marketing mix. Green Power Marketing is no longer seen as a mere matter of image-building, it has come to represent a strategic factor for business success.
A special feature of the conference was its systematic orientation towards relevant marketing instruments. Top-level speakers reported in each session; energy industry, marketing and research experts, policymakers and representatives from NGOs described market opportunities of green power. All presentations were scientifically-based and designed to give most practical information.
